Interview - Richard Bradley

Interview: Richard Bradley, Richard Bradley Productions: 3rd June 2004

Media Man Australia further explores the world of film making, and in particular, the Australian market.

Richard Bradley is one of Australia's most respected and successful film and documentary makers.

In this insightful interview, Bradley discusses the business end of film making, behind the "glitz", and elaborates on his latest feature film, 'Brothers At War'.

Mediaman: Many people have asked if Brothers at War is just a "shoot 'em up bikie flick" or does it have a real script?

Richard Bradley Productions: That is a good question. Although the event attracted our attention it was the screenplay that really worked for us. The screenplay took three writers nearly 4 years to perfect as a three act dramatic story that would attract good actors.

Mediaman: Is that why actors like Colin Friels who is one of our best actors and stage actors wanted to do the film?

Richard Bradley Productions: Exactly. He fell in love with it the moment he read it. He could see a three act story with strong characters built on a background of ordinary people caught in extraordinary events. The screenplay is the most important element of a good film, without it you will always struggle to deliver. Many multimillion dollar blockbusters have sunk without a trace because they forgot the script when producing the special effects or having to pay a couple of big stars so much money they had to rewrite the script because they didn't have enough to make the good story they originally had. And believe me, that happens a lot - we don't have that problem with this.

Mediaman: Obviously bikies and bike culture enthusiasts will want to see this film but what about the wider audience?

Richard Bradley Productions: A good dramatic script will give us the entire market because everyone enjoys a good story that is produced to its dramatic potential. No matter what it is about. And although some people may not want to see a "bikie film" they will when they hear about it from others who have seen it. At the end of the day, the best marketing weapon a film has, is positive word of mouth.

Mediaman: You mention "dramatic" a lot, how accurate is the script and where did you get the information from?

Richard Bradley Productions: Brothers At War is a dramatisation based on historical events. The information came direct from sources such as police and bikies and from public record material. The film will have a disclaimer saying that it is a dramatisation.

Mediaman: I notice that you have a theatrical release in place, how important is that?

Richard Bradley Productions: Very important, no matter how limited the release it will cater for 10BA guidelines to provide investors with tax deductions on their investment. A television sale also does this as well.

Mediaman: Some people are worried that the Tax Office won't allow 10BA for the film.

Richard Bradley Productions: 10BA is Government Legislation enacted by Federal Parliament and has nothing to do with the Tax Office. 10BA was brought in many years ago to assist local films to find private investment because they are speculative investments. Providing we comply with 10BA, investors will get a deduction - it is very simple. The Tax Office rules on the level of deduction investors can claim. This film has a 10BA provisional certificate that it is a Qualifying Australian Film and providing the investment is spent properly in the actual production of the film, investors will get their deduction. Our Executive Producer IMMM can answer those question in greater detail. But the Government (either Liberal or Labour) are very keen on 10BA because Australian films promote Australian culture and identity, that's why The Australian Film Commission and the NSW Film and TV Office which are Federal and State funding bodies invested into this film - to get it made.

Mediaman: Talking about Australia, I notice that you have not presold this to other countries around the world, why not?

Richard Bradley Productions: Two reasons for this. Firstly major presales would be deemed as guaranteed income and the investors would get reduced deductions under 10BA. Secondly and more importantly, you are always at a disadvantage giving away territories in a pre sale because the bargaining chip is in the other hand. This way we will have a finished film with a guaranteed market worldwide, with plenty of "blue sky" unsold markets. And a finished film that has built a track record in its own domestic territory will get higher sales, further to this sales will come in US Dollars providing higher returns to investors. The investors win both ways, firstly they get the 10BA deduction because they were "at risk" and secondly they get first returns from overseas sales.

Mediaman: What do you think is the main attraction for this film?

Richard Bradley Productions: Very simple, it has a world wide audience already in place and it has a terrific screenplay to capture a wider audience. And this type of film genre has a proven track record of success ever since The Wild One in the early 1950's - which also had a very good script that was thought provoking. And good actors who became stars because of the film.

Mediaman: I notice you are in constant work.

Richard Bradley Productions: I turn out a complex feature length documentary production with an average running time of 100 minutes about every 16 weeks - that's what they pay me to do - make films.


Editors note: An educational and insightful look at one of the greats of Australian film making. Media Man Australia looks forward to a great deal more collaboration with Richard Bradley Productions and his associates.


Official websites

Brothers At War

International Movie Makers Market (Media Man Australia is a syndicate)

Australian Film Commission

NSW Film and TV Office


Biker Movies

Richard Bradley


Bikie massacre movie planned - 23rd June 2002

Back in red and black - 2nd January 2003

The Might Eels, by Cameron Bell - 2nd January 2005

Movie Makers and movie stars - What makes a star?


Richard Bradley - 16th June 2007

Keith R. Ball (Bikernet)

Biker websites


The Harley-Davidson Cafe




KEMPS - Richard Bradley Productions

Media Man Australia

Current Projects


*Media Man Australia, Greg Tingle, is a syndicate of the International Movie Makers Market

Additional Information (Credit: IMMM)

Brothers At War


The movie will focus on the events leading up to what became the largest criminal investigation in Australian legal history and get right into the bizarre cultures of the 1980's bikie gangs in Australia. Brothers At War will demonstrate the history of the trans-pacific drug trade boosted by the alliances made between the Motorcycle clubs in both countries and how this played out in the Australian criminal world. Moreover, it will show the downfalls of fast-living bikies, how so many lives both criminal and innocent were changed forever, and how it set a drug trade legacy in Australia that has only increased ever since.

Richard Bradley (Producer)

Richard Bradley is an award winning film maker and has been working in the film industry for twenty (20) years. His experience includes involvement in film studies and advertising agencies. He has produced special effects for over 300 commercials and the US Bikie Film “Sidecar Racers” (Universal Pictures), starring Ben Murphy, Endy Hughes and Peter Graves.

In the early 1980’s Richard Bradley Productions Pty Ltd was formed and Richard Bradley’s work component expanded to include video, films, radio and TV commercials and public relations.

Richard Bradley has produced over 80 videos, films and commercials which have included the feature film “Southern Crossing” (Australia/US), featuring Dave Brubeck, telemovies “The Hitchhiker” (Fuji/Japan) based on the short story by Roald Dahl, TV specials Flying Doctor Service (Australia/ABC). “Prisoner of Poverty” (Nine Network) and countless other TV Pilots, documentaries and short drama.

In the early 1990’s Richard Bradley was appointed Australian Media Agent for the renowned Dr.W Edwards Deming who was personally appointed by General Douglas MacArthur to rebuild Japanese Management and Industry at the end of World War 2.

At present, Richard Bradley is working on three major documentary series, each running between 10 to 14 hours in 2 hour episodes. He has just completed another feature length production that has gone into international release and is planning a re release of another completed film to the international music market.

Attention Media: Contact Greg Tingle m: 0424 223 674 e: