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Virgin Games Launches TV Advertising Campaign

LONDON, UNITED KINGDOM - (Marketwire - Nov. 1, 2010) - Virgin Games, the leading online gaming company, has launched its first ever television advertising campaign for its casino site, Virgin Casino. The advert aims to cement Virgin Casino's position as the home of online slots by promoting the wide range of games that the company now offers, and the fact that it launches at least one new game every week.

The 20 second advert, which is part of a £500,000 campaign, uses a space theme to introduce viewers to the world of Virgin Casino and features well known online game titles such as Cleopatra, Da Vinci Diamonds and Monopoly Multiplier. It was produced by ABF Pictures with MGOMD acting as media planners and buyers.

Oliver Wilson, Casino Acquisition Manager, commented: "We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for Virgin Casino. Bingo received a 100 per cent increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in the marketing mix for the casino product.

"TV advertising is a new strategy for Virgin Casino and we believe a natural fit. Consumers like the familiarity and security of knowing they are playing with a trusted and reputable company. Being part of the Virgin brand helps this, while TV raises awareness of the casino product and the range of slot games we offer."

The advert premieres on 1st November and will run for two weeks. It is a test campaign covering two UK regions that will test Direct Response TV prior to a national heavyweight rollout in the future. The two week campaign will run mainly on ITV and Channel 4.

The TV advertising will be supported by a range of direct response activity including PPC and Display Media. Affiliate marketing will also play a significant role in the campaign and will run through Virgin Games' in-house affiliate system.

Launched in 2004, Virgin Games is one of the UK's leading online gaming sites. To visit Virgin Games go to www.virgingames.com.

Notes to editors:

About Virgin Games:
Virgin Games (www.virgingames.com) launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:

• Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games.

• Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry.

• Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.

The Cash Alarm at Virgin Casino

The Cash Alarm is the name of a brand new promotion that will be running at Virgin Casino all this week (Monday 10 May until Sunday 16 May) and which will pay out a total of £10,000 to online slots players. The name of the promotion is derived from the fact that an alarm will ring ten times over the course of the week, and every time the cash alarm rings £1,000 will be shared out between all qualifying players.

Becoming a player who qualifies for a slice of the payout when the cash alarm rings is fairly easy. All you have to do is wager £20 or more on selected “Hot Slots” games on the day that you want to qualify for a cash alarm payout. If you want to qualify for all cash alarm payouts then all you have to do is wager £20 or more on the selected games on each day of the promotion.

Those of you who have participated in some of the other online casino gambling promotions that have recently been offered at Virgin Casino may recognise the list of Hot Slots games that you can play as part of The Cash Alarm promotion. In alphabetical order, the games that can be played are: 50,000 Pyramid, Amazon Wild, Bejeweled, Big Top Tombola, Call of Duty 4, Cleopatra, Cleopatra II, Clover Rollover, Da Vinci Diamonds, Double Diamond, Dynamite Digger, Emerald Isle, Fantastic Four, King Kong, Kitty Glitter, Monopoly Multiplier, Monopoly with Pass GO Bonus, Monty's Millions, Play Your Cards Right and Wolf Run.

If you want to give yourself a chance of winning a huge progressive slots jackpot as well as a Cash Alarm payout then you would do well to focus on the Big Top Tombola and Clover Rollover games, where the jackpots are currently worth over £960,000 and £1.9 million, respectively.

Visit Virgin Casino to qualify for the Cash Alarm payouts for today, then play every day to enjoy even more payouts over the rest of the week, and good luck!

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The Virgin Casino is packed full of Vegas favourites with Wheel of Fortune™, The Price is Right™, Cleopatra™ and the 50.000 Pyramid™, as well as 6 different versions of Blackjack and 4 different versions of Roulette. You'll also find some of the most entertaining and unique slots on the web with Monopoly on a Roll™ and Cluedo™.

Virgin Casino runs a 24 hour call centre, credits casino payouts quickly (between 24 and 72 hours) and with full Gamcare Certification is one of the safest places to play online. The casino does not accept bets from the USA or jurisdictions where online gaming is illegal.

The High Flyer Club, where players get reward points for every cash hand played, offers punters the option to trade in loyalty points directly for cash or for Virgin Atlantic Flying club miles. The Virgin Casino is the only online casino where, whether you win or lose, you get the chance to build up enough Flying Club miles to jet around the world to destinations like Vegas and Sydney.

If that's not enough, new players will also find signing up is sweetened by a 100% sign up bonus up to £50 and there are regular cash and prize bonus promotions that run throughout every month of the year.

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Virgin Casino: Spin the wheel of fortune with Virgin Casino's new 3 Wheel Roulette - 27th August 2008

London -- Virgin Casino today announces the launch of 3 Wheel Roulette - an exciting new version of the most popular casino game in Europe.

Offering players triple the excitement and three times the chance to win on every spin, 3 Wheel Roulette is sure to be a hit with avid Roulette players.

Not only is the action tripled in 3 Wheel Roulette, the award potential is also supercharged thanks to the game's new Colour Up Bonus'. Based on the combination of the final numbers appearing on the three wheels, a single Colour Up Bonus' bet makes players eligible for a number of different awards, including 100x and even 1,000x pays.

And the action doesn't stop there. Advanced graphics allow players to enjoy ultra-realistic ball movement based upon motion capture of actual roulette wheels. Turbo Play' mode meanwhile, enables players to accelerate the pace and excitement of the game, while faster play kicks in when players re-bet and spin with a single click - the perfect play options for those who enjoy life in the fast lane.

As with all Virgin Casino games, players can also earn V*Points - Virgin Games' loyalty points - every time they play. Offering players the chance to redeem their points for further Virgin rewards, including Virgin Atlantic Flying Club Miles or cold, hard cash, V*Points can be transferred across Virgin Games portfolio of products, including Virgin Poker and Virgin Bingo.

Premium releases including ELVIS - A Little More Action , Cleopatra II and Da Vinci Diamonds have already been added to Virgin Casino's portfolio of games in 2008. Further big IGT names will be added to Virgin Games in the coming months, ensuring a constant stream of new and exciting games to keep players' adrenalin going.

Virgin Casino launched under the Virgin Games brand in June 2004. The site was refreshed in June 2006, providing players with a greater choice of games and additional means of earning bonus points and rewards.

3 Wheel Roulette is available to play now on www.virgincasino.com

* 3 Wheel Roulette and Colour Up Bonus are trademarks or registered trademarks of IGT in the U.S. and/or other countries, and is used with permission. U.S. and international patents pending.

About Virgin Games

Virgin Games (http://www.virgingames.com), a subsidiary of Virgin.com Ltd, launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct entertainment offerings, giving consumers the chance to play their favourite online games the Virgin way:

Virgin Casino, part of the Wagerworks network, provides a taste of Vegas online, with classic casino offerings like blackjack and roulette, as well as popular feature slots like Elvis, Cleopatra and Vegas, Baby!

Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry. The successful Virgin Poker Festivals, which take place in casinos around the UK throughout the year, now allow gamers to experience the fun of Virgin Poker offline too Virgin Bingo, part of the St Minver network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as regular promotions and an unrivalled loyalty scheme.

Virgin Casino adds ELVIS® - A Little More Action™ to its games portfolio - 29th July 2008

London, 29 July 2008 - Virgin Casino (www.virgincasino.com) today announced the launch of ELVIS® - A Little More Action™, offering fans the chance to experience even more online gaming action from one of Las Vegas’ biggest names. Ideal for fans of Wolf Run® and Cleopatra®, ELVIS - A Little More Action offers 50 paylines of pulse-pounding excitement, stacked wilds for amazingly big wins and a super-rich ‘Action Free Spins Bonus’ fit for The King.

On every reel there are stacks of four or more wild symbols. These stacked wild symbols can line up to trigger a huge number of simultaneous wins, with a maximum prize of £250,000! Players who get three bonus symbols anywhere on the middle reels, are taken to the ‘Action Free Spins Bonus’, for the chance to reap further rewards.

Including music from Elvis, this amped-up bonus round, offers players five free spins of enriched bonus reels, featuring more stacked wilds and extra bonus symbols than the standard reels. Again, three bonus symbols scattered anywhere on the middle three reels retriggers the ‘Action Free Spins Bonus’, awarding up to a maximum of 255 additional free spins.

As with all Virgin Casino games, players can also earn V*Points - Virgin Games’ loyalty points - every time they play. Offering players the chance to redeem their points for further Virgin rewards, including Virgin Atlantic Flying Club Miles or cold, hard cash, V*Points can be transferred across Virgin Games portfolio of products, including Virgin Poker and Virgin Bingo.

Premium releases including Cleopatra II™ and Da Vinci Diamonds® have already been added to Virgin Casino’s portfolio of games in 2008. Further big IGT names will be added to Virgin Games in the coming months, ensuring a constant stream of new and exciting games to keep players’ adrenalin pumping.

ELVIS - A Little More Action is available to play now on www.virgincasino.com.

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